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Web Survey Bibliography

Title Mobile Phones and Telephone Survey Methods
Author Kuusela, V.
Source The ASC's 4th International Conference on Survey and Statistical Computing, 2003: The Impact of Technology on Survey Process
Year 2003
Access date 17.05.2004
Presentation ppt (805k)
Abstract The methods applied in telephone surveys have been based on the idea that households usually have one fixed landline phone. For those households, which own multiple phones, there are specific handling instructions. Mobile phones are different from fixed phones in many ways. Typically, a mobile phone is a personal appliance, which is carried nearly all the time, whereas a fixed phone is for the whole household and it is kept in one place. A mobile phone could be compared to a wristwatch and fixed phone to a clock on the wall. The popularity of mobile phones has increased very rapidly especially in Western Europe (and some developing countries may leap over the fixed line phones all together). However, in very few countries the actual structure of telephone coverage is known. In Finland, the structural change of telephone coverage has been followed with repeated surveys focused on this subject. The amount of mobile phones has increased and amount of conventional phones decreased nearly ten years now. The popularity of mobile phones � and conventional phones � varies very much between population groups. In some groups, 99% have a mobile phone while in some group only 10%. More than one third of households have only mobile phones and the proportion of the mobile phone only households is increasing. In most households, every member has a mobile phone of his or her own. It is obvious that the similar changes as in Finland has taken place or will take place in many other countries, as well. The popularity of mobile phones has both indirect and direct effects on telephone survey methods and practice, e.g. survey costs, sampling related issues, non-response and estimation. (Third generation mobile phones may have influence in surveys that is much more profound.)
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Mobile phone surveys (305)

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